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Career Timeline

[2015-Present] Independent Projects & Freelance Consulting

  • Research & develop marketing plans based on client requirements & market data
  • Set timelines & allocate resources to achieve project milestones
  • Set up & deploy web content platform in respect of marketing plans
  • Research & recommend content marketing direction
  • Create documentation for eventual handover to client

[2019-2022] Best Momentum Sdn Bhd

Content Writer Manager (Aug 2019 - Nov 2022)

Achievements
  • [2020] Revamped company official brochures & media kit
  • [2020] Established workflow for content & editorial
  • [2020-2021] Digitisation of core promotional assets
  • [2021] Formed new team & consolidate old content staff
Responsibilities
  • Coordinate & negotiate timelines & project requirements with multiple key stakeholders
  • Allocate and delegate workload to team members according to available resources
  • Research & implement captivating marketing content for business’s core products & services
  • Edit & approve all English content to be published internally & externally

[2012-2017] LFC Marketing Sdn Bhd

Project Manager (May 2012 - Aug 2017)

Responsibilities
  • Mediated project communications between C-levels, key stakeholders & web developers
  • Managed balance between business expectations & web development team resources
  • Set project timelines according to business requirements & available resources
  • Oversaw project progress & ensured that developers are provided adequate resources to perform
  • Web development project management style employed - Agile
  • Developed & oversaw marketing plans for various digital products & services

Sales Manager (Jan 2015 - Aug 2017)

Responsibilities
  • Negotiated rates with prospective clients
  • Developed client agreement & onboarding documents
  • Maintained client relationships & client portfolio
  • Arranged & oversaw client outreach initiatives at exhibitions overseas (London & Macau)

Education

[2006-2010] Curtin University of Technology

Bachelor of Arts (Mass Communications)

  • Marketing
  • Film & Television